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BACK Welcomes 2011 with Strong Momentum and Over 1 Million Products

Monday, February 7, 2011 - 02:05

BOSTON, Feb. 7, 2011 /PRNewswire/ -- (, one of the largest retailers of footwear, accessories and related apparel on the Internet and an operating business of IAC (NASDAQ: IACI), announced today a series of key milestones, which reflect strong growth and continued loyalty amongst a rapidly growing customer base. Shoebuy experienced record traffic throughout the fourth quarter of 2010, with over 25 million unique visitors shopping at the site during that period and visitation now Shoebuy's 10th holiday season in a row of double-digit growth. This broad viral success was recognized by industry peers as the company was awarded "Best in Class" for Social Media by eTail.

Shoebuy is not only attracting new shoppers, but is turning these visitors into loyal shoppers, evidenced by repeat buying at record levels of greater than 65% throughout the holiday season. Shoebuy attributes this loyalty to its consistent commitment to selection, convenience and service. The company has been repeatedly recognized as a leader in customer satisfaction by Foresee Results, StellaService, Bizrate and others and has expanded selection to over 1,100 brands and 1 million products available for purchase.

Founded in the midst of the dot-com boom, is one of the few Internet companies to emerge successfully from that period and has become one of the most heavily-visited apparel shopping sites in the U.S. with over 8.5 million shoppers a month, and over 1,100 brands, 1,000,000 products, and $3.5 Billion of inventory.

"This holiday season was an exciting time for our business," says Scott Savitz, CEO of "We're seeing great validation from our customers and with the success we are seeing in new initiatives like Shoebuy Events, our private flash sale site,, which has been shaking up the online flowers category, and our UK, designer, and B2B sites, we believe we are positioned better than ever for continued success."

About is one of the largest retailers on the Internet focused on all categories of footwear and related apparel. offers over 1,000,000 products from 1,100 brands including adidas, Aerosoles, Allen-Edmonds, Bass, Born, Bostonian, Brooks, Bruno Magli, Clarks, Crocs, Dockers, Donald J Pliner, Dr. Martens, Easy Spirit, ECCO, Florsheim, Franco Sarto, Hush Puppies, Jessica Simpson, Johnston & Murphy, K-Swiss, Keds, Keen, Mephisto, Merrell, Mezlan, Naturalizer, New Balance, PUMA, Reebok, Rockport, Sebago, Skechers, Softspots, Sperry Top-Sider, Stride Rite, Timberland, and many more. also operates, which represents all categories of bags including handbags, backpacks, luggage, baby gear, briefcases and laptop bags, Product Express which makes available over 10,000 products with free overnight shipping for the customer who needs the product now, which offers invitation only private sales,, Shoebuy's U.K. site, and which offers a specialized shopping experience and design-focused product from over 200 top designer brands. is an operating business of IAC.


Lauren Kurkul

+1-617-451-2929, x286


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