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Smoking Ban May Improve New Yorkers' Chances at Romance

Thursday, March 27, 2003 - 00:00

New York City singles may have an easier time hooking up for dates and romance after the March 30 ban on smoking in most bars, restaurants and clubs, according to Match.com, a global leader in online dating, with more than 310,000 members with profiles posted in the New York metro area. Sixty-six percent of Match.com's New York City members who state a preference about smoking behavior in a potential date indicate they want to date a non-smoker.

"As New Yorkers extinguish their cigarettes before entering bars and restaurants this Sunday, they may actually be breathing life back into their romantic lives," said Trish McDermott, vice president of romance for Match.com. "Smoking can be a deal breaker when singles search for dates and relationships, as non-smokers commonly rule out smokers as potential romantic partners."

Smokers breath may also play a role in our decision to get more intimate with someone. In a national survey of more than 6,000 Match.com singles, 45% indicated they would not kiss a "hottie" who had bad breath, and another 24% were uncertain they would do so.

MatchLive.com ( www.matchlive.com ), the events program affiliate of Match.com, offers New York area singles a monthly calendar packed with social activities such as dance lessons, cooking classes, wine tasting, martini making and socializing and networking at popular restaurants and bars. MatchLive.com designs events to be interactive and socially engaging, leaving singles little time to tune-out and light-up.

"We don't see a lot of smoking at MatchLive events, perhaps because singles have something more important, not to mention a lot more fun, on their minds," said Ashley Hammond, event manager for MatchLive New York. Singles who want to take their mind off of smoking this Sunday, and also give their lungs a workout, may want to join other MatchLive singles for an in-line skating excursion in Central Park. For more information, log on to www.matchlive.com .

About Match.com

Match.com is a leading subscription-based online dating site, offering adults worldwide a fun, private and secure environment for meeting other singles. Match.com's personals businesses claim more than 724,000 paying subscribers and more than 8 million members with profiles posted or who are active users. The Company estimates it is responsible for arranging hundreds of thousands of relationships for its members. Match.com powers paid online dating on MSN, EarthLink; BET Interactive and is the premier provider of personals for Love@AOL, offering the Match.com service across AOL, AOL.com, CompuServe and Netscape.com. Match.com offers wireless dating with Match Mobile ( www.mobile.match.com ), and events and vacation opportunities for singles through its sites MatchLive.com, operated by its affiliate, MatchLive, L.L.C., and MatchTravel.com. Match.com is a division of USA Interactive.

SOURCE: Match.com

CONTACT: Trish McDermott of Match.com, +1-925-254-2307,
trishm@match.com

Web site: http://www.mobile.match.com/

Web site: http://www.matchlive.com/

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