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Superpages.com and Citysearch Expand Relationship to Grow Local Advertising Market

Wednesday, April 15, 2009 - 21:00

Idearc Media LLC (Pink Sheets: IDARQ), home to Superpages.com(R), and Citysearch, a leading online local guide and operating business of IAC (NASDAQ:IACI) today announced an expanded relationship designed to better monetize online local search traffic across the web. As part of the reciprocal agreement, Citysearch will integrate Idearc Media's Superpages.com performance-based advertisers into Citysearch's publisher network, which distributes advertising and content on partner sites including InsiderPages.com and the newly announced partner, MySpace Local. In return, Citysearch's advertisers and related content will be incorporated on Idearc Media's Superpages.com and Switchboard.com(TM).

This extended relationship will allow Superpages.com advertisers to gain exposure to additional qualified consumers and increase conversion rates, as well as give Citysearch publishers the ability to improve monetization of their local traffic and deliver more targeted advertising to consumers.

"We are successful when we provide our clients with a compelling return on their marketing investment," said Briggs Ferguson, Internet President at Idearc Media. "Being familiar with Citysearch, I know they reach consumers that are looking for the services and products offered by our clients, thus providing high value leads to them.

"Superpages.com has tremendous geographical coverage and an extensive sales force in areas that are complementary to Citysearch's existing customer base and sales efforts," said Jay Herratti, CEO, Citysearch. "By coupling our local content and available inventory from our publisher network with their advertising base, this relationship marks an incredible opportunity for both companies to collaborate and deliver value to our respective advertisers."

The first opportunity to see the combined Citysearch and Superpages.com relationship in action is through Citysearch's partnership with MySpace Local, which went live on April 15.

About Idearc Media LLC

Idearc Media LLC, a subsidiary of Idearc Inc., delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc's multi-platform of advertising solutions includes, but is not limited to, Idearc(R), Idearc Media(R), the Idearc logo, the Idearc Media logo, Verizon(R) Yellow Pages, Verizon(R) White Pages, Verizon(R) Yellow Pages Companion Directories, FairPoint(R) Yellow Pages, FairPoint(R) Yellow Pages Companion Directories, Superpages(R), Superpages.com(R), Switchboard(R), Switchboard.com(TM), LocalSearch.com(SM), Superpages Mobile(SM), SuperpagesDirect(TM) direct mail products, and SuperGuarantee(SM). For more information, visit www.idearc.com.

About Citysearch

Citysearch is the essential online local guide for living bigger, better and smarter in your city and neighborhood. Combining in-the-know editorial recommendations, candid user comments, and expert advice from local businesses, Citysearch offers users a balanced perspective to keep people connected to the most popular and undiscovered places in over 75,000 destinations nationwide. Citysearch is an operating business of IAC (NASDAQ: IACI). For more information, visit www.citysearch.com.

SOURCE: Idearc Media LLC and Citysearch

Idearc Media LLC
Lisa Vilfordi, 972-453-3916
lisa.vilfordi@idearc.com
or
Citysearch
Brandi Willard, 310-360-4602
brandi.willard@citysearch.com
 

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