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Will Keller Promoted To Senior VP/General Manager Of TV Shopping Network America's Store

Tuesday, March 2, 2004 - 03:17

Will Keller has been promoted to Senior Vice President/General Manager of the TV shopping network America's Store, a sister network of TV & web retailer HSN, it was announced today by Marty Nealon, President of HSN U.S. Mr. Keller has served as HSN's Senior Vice President of Off-Air Sales since 2000. In his new position, Mr. Keller will report to Ms. Nealon and will oversee all aspects of America's Store including programming, operations, planning, television and marketing.

In his previous capacity, Mr. Keller was responsible for the formation of the Off-Air Sales group and its tremendous sales growth on HSN TV and Under Mr. Keller's leadership, the Off-Air Sales group, comprised of the upsells, continuity and waitlist programs, have generated $500 million in sales in 4 years. The autoship program, which began on HSN TV and expanded to include in 2001, is now available for hundreds of products including vitamins, skin care and tanning products.

"Will has proven to be a remarkably creative and strategic executive who has been the driving force behind HSN's fast-growing off-air sales program," states Ms. Nealon. "I look forward to seeing his many talents fully utilized at America's Store as we work to revitalize the network with new merchandise, programming and marketing. I can't think of a better person to lead America's Store through this exciting period of transformation."

About America's Store:

America's Store is the only TV shopping network with compelling "destination programming," where viewers can tune in at a regular appointed time to find products that match their lifestyle or personal interests, whether it's cooking, collecting, DIY or fashion. The fast-growing shopping channel reaches 35 million U.S. households and is a sister network of HSN, an operating business of IAC/InterActiveCorp (NASDAQ: IACI).


CONTACT: Brad Bohnert of HSN, +1-727-872-7515, or

Web site:

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